WHO ARE WE? SO GLAD YOU ASKED
We are Sparrow Marketing
Our work sits at the intersection of strategy, data, and creative thinking — creating marketing that stands out, works in the real world, and drives meaningful growth.
We partner with the people behind the business to build authentic brands and genuine audience connection.
no noise. just marketing that works
HIGH IMPACT LEAD GENERATION IN A COMPETITIVE SERVICE MARKET
The Challenge
Generate cost-efficient, high-intent enquiries for micro wedding packages in a highly competitive, price-sensitive Sydney market.
Our Approach
Trust-led creative designed to speak to emotional intent
Clear pricing signals to pre-qualify enquiries
Frictionless lead capture to reduce drop-off
Messaging refined using engagement and preference signals
Ongoing optimisation across creative, audiences, and delivery
45 Day campaign
Results
128 QUALIFIED LEADS AT $7.03 COST PER LEAD
strategy in action
• Marketing that works • Quality leads • Measurable growth • Marketing that works • Quality leads • Measurable growth • Marketing that works • Quality leads • Measurable growth • Marketing that works • Quality leads • Measurable growth
• Marketing that works • Quality leads • Measurable growth • Marketing that works • Quality leads • Measurable growth • Marketing that works • Quality leads • Measurable growth • Marketing that works • Quality leads • Measurable growth
PERFORMANCE-DRIVEN LEAD GENERATION IN A CONSIDERED MARKET
The Challenge
Generate qualified enquiries for a retirement living development within a category defined by longer consideration periods, higher average cost-per-lead, and a need for trust-led decision making.
Our Approach
Precision, hyper-local targeting focused on age and life-stage relevance
Messaging designed to speak to lifestyle, security, and long-term value
Low-friction lead capture using Facebook & Instagram Instant Forms
Creative and messaging refined using engagement and intent signals
Ongoing optimisation across audiences, creatives, and delivery to improve efficiency over time
33 Day campaign
Results
204 QUALIFIED LEADS AT $3.19 COST PER LEAD
At Sparrow, we focus on marketing that connects — not just competes for attention.
our growth packages
boost
Paid advertising
(Google Meta, LinkedIn)
For brands that want fast, measurable results.
We create and manage paid ad campaigns designed to drive leads, bookings and sales — with smart targeting, clear messaging and ongoing optimisation.
build
Social Media Management
For brands that want consistency and connection.
We manage your social presence end-to-end, creating content that builds trust, reflects your brand and keeps you visible without the pressure to post constantly.
Scale
Paid Advertising + Social Media Management
For brands ready to scale their business to the next level.
Scale combines paid ads with social content, using real audience engagement to create smarter campaigns and stronger results.
Looking for a different approach?
→ Book a strategy call